Forum Posts

Omar Faruk
Jun 23, 2022
In Welcome to the Food Forum
When your PPC account is running smoothly, it's all fun and games. Nonetheless, the Real Estate Photo Editing campaign is crushing lead goals with an efficient cost per lead! Then, out of nowhere, you hear the horrifying words of the client: "Our PPC leads have not been converted. Why?" In the eyes of the client, it's easy to blame the PPC channel when something goes wrong. However, as a PPC manager (especially an agency), you don't always have insights into what happens after a user becomes a lead. Below are some of the main reasons why PPC reads are not converted. (Caution for spoilers-more common than you might think!) 1. Disconnect the connection between Real Estate Photo Editing the marketing team and the sales team A common view of many companies: Marketing and sales do not discuss each other. It's until the problem arises and everyone points Real Estate Photo Editing their finger. The general sales cycle is as follows: Marketing Drives Leads –> Sales Team Expects Transformation What is not displayed or understood is everything that happens during this process! (This will be explained in detail in Section 2). The actual buyer's journey can be completed in many steps. This problem is like trying to peel off a giant onion that makes you cry. Peel onions-PPC It may be an overwhelming concept to think about. advertisement Continue reading below Below are Real Estate Photo Editing some questions that each team should ask to start a conversation and strip the onions. How long is the actual sales cycle? When does Real Estate Photo Editing lead responsibility shift from marketing to sales? Are there any significant trends that occur with unqualified leads? How long does it take for sales to contact the first lead? This is a more strategic concept, not really related to PPC, but not to the business as a whole. 2. Sales cycle timeline is longer than expected Do you know the average sales cycle timeline for your clients? More importantly, have Real Estate Photo Editing you ever asked your clients how they came to that conclusion ? I saw this disconnect too often on the client:
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Omar Faruk
Jun 23, 2022
In Welcome to the Food Forum
Google Trends can provide a Real Estate Photo Editing wealth of insights to help guide your keywords and content strategies. In this article, you'll learn several ways to use Google Trends to help you gain insights into YouTube and your video content strategy. What does Google Trends data represent? How to use Google Trends on YouTube There's a lot of confusion about what data is actually represented within Google Trends. Google Trends represents the relative popularity of search terms, not the actual search volume for a particular query. Here's what the Google Trends Help Center says: “Trends adjust search data to facilitate comparisons between terms. Each Real Estate Photo Editing data point is divided by the total number of searches in the geography and time range it represents to compare relative popularity. " In other words, relative popularity is the ratio of the search volume of a query to the sum of the search volumes of all possible queries. " The resulting numbers are scaled in the range 0-100 based Real Estate Photo Editing on topics that are proportional to all searches." Understand Google Trends data and YouTube algorithms To successfully generate video content ideas using Google Trends, it's important to understand the following: How Google Trends displays your data. YouTube algorithm. Google Trends As mentioned above, a common misunderstanding of Google Trends is that the tool reports on the search volume of various keyword terms and topics. advertisement Continue reading below In fact, Google Trends reports on normalized search data to make comparisons between terms simpler. According Real Estate Photo Editing to Google, the data is normalized in the following ways: Each data point is divided by the total number of searches in the geography and time range it represents to compare relative popularity. The resulting numbers are scaled in the range 0-100 based on the ratio of topics, or their relative relationship to all searches for all types of different topics. Different regions that show the same amount of search interest for a particular term do not necessarily have the same total search volume. So, in Real Estate Photo Editing essence, Google Trends is interested in specific topics around the world. YouTube algorithm Want to use Google Trends to optimize your YouTube content? Next, it's important to understand some of the internal behavior of Google's algorithms. YouTube's algorithms focus on the performance Real Estate Photo Editing of individual videos. This too: Click rate. Average total play time The number of likes, dislikes, comments and shares. Video popularity (speed, also known as growth rate). Video newness (new videos are often prioritized). Often, how often the channel uploads new videos. User session on YouTube platform. advertisement Real Estate Photo Editing Continue reading below How to use Google Trends for your video content strategy 1. Use Google Trends category You can use the Google Trends category feature to see topics that match the content of your channel. Google Trends Category If your channel doesn't directly match any of these categories, you can still see related topics. For example, if you look at the Food and Beverage category, you'll see that there are some overlapping topics. Not surprisingly, now COVID-19. Google Trends Category This is a great way to identify high-level topics that are currently trending in your search and identify possible duplicates related to your channel's video content. advertisement Continue reading below If you want to see more detailed details about exactly what is trending within each of these topics, you can click on each topic to see related articles that can provide more insight into the details. Check different search types Real Estate Photo Editing Another useful aspect of Google Trends is the ability to identify trend topics through different forms of search. You can also see it in standard web and YouTube searches. Looking at the standard Google search engine can help you come up with ideas for video content, but you can get Real Estate Photo Editing even more insights by looking at what's currently trending in YouTube search itself. .. In particular, you may notice some similarities and differences that help you create video content better.
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Omar Faruk

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